What is Blue Ocean Strategy?

Blue ocean strategy is a strategy aims to creates new market place rather than competing in an existing industry.

HubSpot is an inbound marketing system to help your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers for maximum marketing ROI.  HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie.

I like the strategy of HubSpot company because what they did was they use the blue ocean strategy. They first eliminate the large sales force to push this type of thing as is used by much of the industry. Then after eliminating next is creating an innovative "referral force" which provides rich incentives for our customers to refer us to other small businesses as that is the way small businesses tend to make decisions. Then after they reduce emphasis relative to the industry on feature richness/depth and on platform/add-ons (small companies do not have resources to deal with the complexity of multiple vendors products). Then they increase emphasis ease of use, help (video, audio, searchable via most frequently asked or tag cloud), integration (key features from several apps selected by HubSpot and provided to small businesses), and familiar user interface (i.e. like Office). Then the last step is increasing emphasis on "handholding" and "advice" which is apart from traditional support and consulting.

For your company to be successful, create a new market place rather than compteing in an existing industry because in competing with them you will never know if you will win or lose.